{"id":836,"date":"2025-10-02T11:41:49","date_gmt":"2025-10-02T09:41:49","guid":{"rendered":"https:\/\/www.ajinomoto-frozenfoods.eu\/notre-approche\/"},"modified":"2026-01-27T16:05:43","modified_gmt":"2026-01-27T15:05:43","slug":"our-approach","status":"publish","type":"page","link":"https:\/\/www.ajinomoto-frozenfoods.eu\/en\/our-approach\/","title":{"rendered":"Our Approach"},"content":{"rendered":"\n\n<section class=\"block-hero block-hero-2 block-hero-2-ajinomoto\"\n        >\n                        <div class=\"breadcrumb\">\n            <div class=\"container-full\">\n                <ul class=\"breadcrumb-list\">\n                    <li class=\"breadcrumb-list_item\">\n                        <a href=\"https:\/\/www.ajinomoto-frozenfoods.eu\/en\/\">Accueil<\/a>\n                    <\/li>\n                                            <li class=\"breadcrumb-list_item\"><\/li>\n                                    <\/ul>\n            <\/div>\n        <\/div>\n    \n        <div class=\"block-hero-2-ajinomoto_content\">\n        <div class=\"container-full\">\n            <div class=\"grid\">\n                <div class=\"grid_content\">\n                        \n                                                        <\/div>\n                <div class=\"grid_image\">\n                                <img decoding=\"async\" src=\"https:\/\/www.ajinomoto-frozenfoods.eu\/wp-content\/uploads\/2025\/10\/Hero-4-e1761906173934.jpg\" alt=\"our approach\">\n    \n                <\/div>\n            <\/div>\n        <\/div>\n    <\/div>\n<\/section>\n\n\n\n\n\n<section     class=\"block-content block-content-2 block-content-2-ajinomoto\"\n        >\n    <div class=\"container-full\">\n        <div class=\"grid\">\n                            <div class=\"grid_title\">\n                                                                                    \n                                \n        <h2 class=\"title title-section\">ASV \u2013 Ajinomoto Group Creating Shared Value<\/h2>\n    \n                <\/div>\n                                                                                                                                                                                <div class=\"grid_content subgrid img-left \">\n                    <div class=\"subgrid_content\">\n                                                            <div class=\"editor\"><p>At the heart of our philosophy lies ASV, Ajinomoto Group Creating Shared Value.<br \/>\nOur belief? A company can create both social and economic value by actively contributing to the resolution of health, food, and social challenges through its activities.<\/p>\n<p>While ASV has been a strategic initiative shaping our approach to sustainable growth since 2014, we have truly been practicing this philosophy for over 110 years. This commitment started when our founders chose food as a means to improve people\u2019s daily lives. True to our purpose \u201cEat Well, Live Well\u201d, we are committed to enhancing nutrition and well-being for all, while improving the quality of life for future generations.<\/p>\n<p>Today, our ASV Management Cycle helps us strengthen this commitment by involving every employee. Through individual goals aligned with the Group\u2019s mission, dedicated moments of exchange and recognition such as the ASV Awards, each of us is encouraged to make ASV a real driving force in our daily work.<\/p>\n<\/div>\n    \n                                            <\/div>\n                    <div class=\"subgrid_media subgrid_media-image img-contain\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.ajinomoto-frozenfoods.eu\/wp-content\/uploads\/2025\/10\/pyramide-Aji-1.png\" alt=\"our approach pyramid\">\n    \n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section     class=\"block-content block-content-2 block-content-2-ajinomoto\"\n        >\n    <div class=\"container-full\">\n        <div class=\"grid\">\n                            <div class=\"grid_title\">\n                                                                                    \n                                \n        <h2 class=\"title title-section\">Our Purpose<\/h2>\n    \n                <\/div>\n                                                                                                                                                                                <div class=\"grid_content subgrid img-right \">\n                    <div class=\"subgrid_content\">\n                                                            <div class=\"editor\"><p>In 2023, the Ajinomoto Group reaffirmed its purpose with a clear and ambitious vision for the future:<\/p>\n<p>\u201cContributing to the well-being of all human beings, our society and our planet with \u201cAminoScience\u201d\u201d<\/p>\n<p>All around the world, we encourage our employees to explore their own personal purpose and connect it with the Ajinomoto Group\u2019s purpose through dedicated \u201cMy Purpose\u201d workshops.<\/p>\n<p>These sessions offer everyone the opportunity to:<\/p>\n<ul>\n<li>Better understand the link between personal aspirations and the Group\u2019s mission,<\/li>\n<li>Strengthen individual engagement,<\/li>\n<li>Develop new skills,<\/li>\n<li>And build a meaningful, motivating, and aligned career path.<\/li>\n<\/ul>\n<p>It\u2019s a collective journey that fosters both cohesion and sustainable transformation.<\/p>\n<\/div>\n    \n                                            <\/div>\n                    <div class=\"subgrid_media subgrid_media-image img-cover\">\n                                    <img decoding=\"async\" src=\"https:\/\/www.ajinomoto-frozenfoods.eu\/wp-content\/uploads\/2025\/11\/Notre-approche-Notre-raison-detre.jpg\" alt=\"our approach collaboration\">\n    \n                    <\/div>\n                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section     class=\"block-args block-args-2 block-args-2-ajinomoto\"\n        >\n    <div class=\"container\">\n        <div class=\"grid\">\n            <div class=\"grid_title subgrid\">\n                                                                                \n                                \n        <h2 class=\"title title-section\">The Ajinomoto Group Way<\/h2>\n    \n                                            <div class=\"editor\"><p>To bring this ambition to life, all of us at Ajinomoto share a common set of values, a foundation that guides our actions every day. These values, known as the Ajinomoto Group Way, nurture our company culture, guide our decisions, and inspire our commitment in every country, on every site, and through every project.<\/p>\n<\/div>\n    \n            <\/div>\n            <div class=\"grid_content subgrid\">\n                                                            <div class=\"item\">\n                                                            <div class=\"avatar\">\n                                                            <svg aria-hidden=\"true\" width=\"98\" height=\"98\" viewBox=\"0 0 98 98\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<rect width=\"98\" height=\"98\" fill=\"white\"\/>\n<path d=\"M48.998 15.9219L49.4172 15.1043C49.1541 14.9694 48.842 14.9694 48.5789 15.1043L48.998 15.9219ZM73.665 21.8799L73.665 22.7986H73.665V21.8799ZM78.0684 21.6963L78.9664 21.5021C78.869 21.0517 78.4529 20.7431 77.9935 20.7806L78.0684 21.6963ZM78.4785 42.8623L79.3833 43.0218L79.3833 43.0218L78.4785 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32.125V33.0438C39.6008 33.0438 44.5649 31.6467 48.8767 29.0614L48.4043 28.2734L47.9318 27.4855C43.9029 29.9012 39.265 31.2062 34.4971 31.2062V32.125Z\" fill=\"#FF0000\"\/>\n<\/g>\n<defs>\n<clipPath id=\"clip0_1013_13052\">\n<rect width=\"39.2\" height=\"45.7336\" fill=\"white\" transform=\"translate(29.3984 26.1328)\"\/>\n<\/clipPath>\n<\/defs>\n<\/svg>\n\n    \n                                <\/div>\n                                                        <div class=\"item_content\">\n                                                                    <h3 class=\"subtitle\">Create new Value<\/h3>\n                                                                <div class=\"text\">Innovate, imagine, and propose.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"item\">\n                                                            <div class=\"avatar\">\n                                                            \n    \n                                <\/div>\n                                                        <div class=\"item_content\">\n                                                                    <h3 class=\"subtitle\">Pioneer Spirit<\/h3>\n                                                                <div class=\"text\">Dare, explore, move forward.<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"item\">\n                                                            <div class=\"avatar\">\n                                                            <svg aria-hidden=\"true\" width=\"110\" height=\"110\" viewBox=\"0 0 110 110\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M29.6512 59.8615C28.5773 60.9354 26.8361 60.9354 25.7621 59.8615L21.8649 55.9643C14.3471 48.4465 14.3471 36.2577 21.8649 28.7399C29.3827 21.2221 41.5715 21.2221 49.0893 28.7399L51.8708 31.5215C51.9059 31.5545 51.9405 31.5881 51.9748 31.6224L63.2331 42.8807C65.089 44.7366 65.089 47.7456 63.2331 49.6015C61.3772 51.4574 58.3682 51.4574 56.5123 49.6015L50.1563 43.2455C49.0823 42.1716 47.3411 42.1716 46.2672 43.2455\" stroke=\"#EE1C26\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<path d=\"M46.2653 43.2461L30.8186 58.6928C29.2038 60.5598 29.2829 63.3854 31.056 65.1584C32.9119 67.0143 35.9209 67.0143 37.7768 65.1584L50.399 52.5362\" stroke=\"#EE1C26\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<path d=\"M50.4541 52.5898L50.5102 52.6459L37.888 65.2681C36.0321 67.124 36.0321 70.133 37.888 71.9889C39.7439 73.8448 42.7529 73.8448 44.6089 71.9889L57.231 59.3667L57.2869 59.4226\" stroke=\"#EE1C26\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<path d=\"M57.3422 59.4805L44.7201 72.1026C42.8641 73.9586 42.8641 76.9676 44.7201 78.8235C46.576 80.6794 49.585 80.6794 51.4409 78.8235L64.0631 66.2013L64.1189 66.2571\" stroke=\"#EE1C26\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<path d=\"M54.9199 34.5713L60.7564 28.7348C68.2726 21.2186 80.4587 21.2186 87.9748 28.7348C95.491 36.2509 95.491 48.437 87.9748 55.9532L84.956 58.972C84.9397 58.9888 84.9232 59.0056 84.9065 59.0222L58.2729 85.6558C56.417 87.5117 53.408 87.5117 51.5521 85.6558C49.6962 83.7999 49.6962 80.7909 51.5521 78.935L64.1743 66.3128\" stroke=\"#EE1C26\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n    \n                                <\/div>\n                                                        <div class=\"item_content\">\n                                                                    <h3 class=\"subtitle\">Social Contribution<\/h3>\n                                                                <div class=\"text\">Make a positive, tangible, <br \/>\r\nand lasting impact<\/div>\n                            <\/div>\n                        <\/div>\n                                            <div class=\"item\">\n                                                            <div class=\"avatar\">\n                                                            <svg aria-hidden=\"true\" width=\"96\" height=\"96\" viewBox=\"0 0 96 96\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n<path d=\"M35.0096 83.7892C37.9485 80.8503 41.9346 79.1992 46.0909 79.1992H49.9084C54.0646 79.1992 58.0507 80.8503 60.9896 83.7892L62.7511 85.5507C63.0642 85.8638 62.8424 86.3992 62.3996 86.3992H33.5996C33.1568 86.3992 32.935 85.8638 33.2481 85.5507L35.0096 83.7892Z\" stroke=\"#EE1C26\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<path d=\"M48 62.3984V79.1984\" stroke=\"#EE1C26\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<path d=\"M27.6016 9.60156V31.7377C27.6016 41.3195 31.8729 50.4025 39.2527 56.5139C41.9386 58.7382 44.8958 60.4605 48.0019 61.681C51.108 60.4605 54.0652 58.7382 56.7511 56.5139C64.1309 50.4025 68.4022 41.3194 68.4022 31.7377V9.60213H27.7554C27.7041 9.60213 27.6528 9.60194 27.6016 9.60156Z\" stroke=\"#EE1C26\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<path d=\"M27.5988 19.1992H13.0537C12.8552 19.7961 12.6831 20.4044 12.5383 21.0227C11.0647 27.3175 12.6636 34.0175 16.7567 39.0218C20.3832 43.4556 25.6791 46.2753 31.3417 46.7952\" stroke=\"#EE1C26\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<path d=\"M68.403 19.1992H82.9482C83.1466 19.7961 83.3188 20.4044 83.4635 21.0227C84.9371 27.3175 83.3382 34.0175 79.2451 39.0218C75.6186 43.4556 70.3227 46.2753 64.6602 46.7952\" stroke=\"#EE1C26\" stroke-width=\"1.5\" stroke-linecap=\"round\" stroke-linejoin=\"round\"\/>\n<\/svg>\n\n    \n                                <\/div>\n                                                        <div class=\"item_content\">\n                                                                    <h3 class=\"subtitle\">Value People<\/h3>\n                                                                <div class=\"text\">Recognize talent, value individuality, and grow together.<\/div>\n                            <\/div>\n                        <\/div>\n                                                <\/div>\n                    <\/div>\n    <\/div>\n<\/section>\n\n\n\n<section     class=\"block-cta block-cta-1 block-cta-1-ajinomoto padding-md align-center\"\n        >\n    <div class=\"block-cta-1_content opacity-black\">\n        <div class=\"block-cta-1_content-bg\">\n                        <img decoding=\"async\" src=\"https:\/\/www.ajinomoto-frozenfoods.eu\/wp-content\/uploads\/2025\/11\/about_us_hero_pc-1920x910-1.jpg\" alt=\"About Us Hero Pc 1920x910\">\n    \n        <\/div>\n        <div class=\"block-cta-1_content-inner\">\n            <div class=\"container\">\n                <div class=\"grid\">\n                    <div class=\"grid_content\">\n                                                                                                                \n                                \n        <h2 class=\"title title-section\">Learn more about Ajinomoto<\/h2>\n    \n                                                    \n                                                    <div class=\"action\">\n                                                                            \n        \n                \n    <a href=\"https:\/\/www.ajinomoto.com\/\"\n       class=\"btn btn-primary has-icon has-icon--right external\"\n       target=\"_blank\"            rel=\"nofollow noopener\"            aria-label=\"Discover\"                >\n        <span class=\"btn_title\">Discover<\/span>\n        \n                    <span class=\"btn_icon\">\n                                    <svg width=\"12\" height=\"12\" viewBox=\"0 0 12 12\" fill=\"none\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\">\n                        <path d=\"M0.5 0V11H11.5\" 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